Coface places digital transformation at the heart of its strategy with launch of new customer portal
Digitisation: the backbone of customer experience
The customer portal has been enhanced with new features, to enrich the user experience and ensure easy navigation. These include unique access to all of Coface's web interfaces, economic and strategic information tailored to the customer's business, product and tool document library, tutorials and FAQs - as well as easier, more targeted contacts with the commercial team.
The second raft of major transformations concerns CofaNet – Coface’s online credit insurance contract management tool. CofaNet has been ergonomically redesigned for optimised use with mobile tools. Screens are enriched with a dynamic search engine and extensive menus.
Coface has been facilitating customer relationships, through the introduction of innovative digital tools and products, since 2012. These include CofaMove (a "transaction" mobile application that allows customers to manage their portfolio in real time), EasyLiner (a portal for digitising sales for SMEs) and CofaServe (a tool which integrates Coface’s features into the customer's databases, for improved reactivity).
Customer service and digital transformation are cornerstones of Coface's strategy
The launch of Coface’s new customer portal is line with the priorities of itsFit to Winstrategic plan, which include optimisation of customer service and operational efficiency. Digital transformation and the new portal reply to users’ needs to save time and optimise contract management.